Five Touring Tips for Developing Bands

Developing bands must be in control of their own destiny when it comes to playing live. Yet before booking agents come onboard, they will want to know a band has a budding fan base. An act, therefore, needs to be proactive in its quest to become a professional touring unit.These five tips can help.

  • Weigh the pros and cons of tour support from the label, financial or otherwise. A band has to pay it back, so it’s best not to start off in the hole if such a luxury can be avoided.
  • Rent a van, and invest in a Global Positioning System and AAA membership. If the band is far enough along to warrant a contract rider — and some clubs will scoff at baby-band demands — be realistic about what’s on it.
  • Stay local, and create an online story before expanding into new markets. A band must inspire passion in its backyard before truly embracing its rock’n'roll dreams.
  • And all of this local work can — and should — be done before a bona fide booking agent ever comes onboard. “I have this band, the High Strung, that booked their own tours and did over 250 dates a year for two years straight before I picked them up,” says agent Andrew Colvin at Ground Control Touring.

And don’t be afraid to lend a helping hand. “Last year at Lolla we had a local band in Chicago called Musical Outfits that even offered to help flier Chicago,” Attal says. “We put them on.

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